If you are the only person in your industry telling a powerful business story yours is the only story that counts.
Your story is as unique as your fingerprint. It delivers instant credibility and makes you impossible to forget or distrust. It elevates people inside organizations.
So why do so many people ignore a fundamental, free, easy strategy that instantly distinguishes them from their competitors; an endlessly repeatable advantage that anchors their social media, elevator pitches, podcasts and speeches.
Because they don't know their own story.
They think their story is uninteresting and uninspiring.
They don't know where to start.
Mike Ulmer can help.
Mike has been guiding people to their story through a 30-year career in journalism that brought him to the upper reaches of professional sports including a seven-year stint at Maple Leaf Sports and Entertainment, the parent company of the Toronto Maple Leafs, Toronto Raptors and Toronto FC.
Mike has written 15 books and interviewed more than 10.000 people.
In his entertaining, one-hour talk, Mike explores the three elements of a great personal business story: a proposition that engages and advantages listeners, a backstory that amplifies the path taken to find that proposition and advice, lots and lots of advice.
Mike supplies story after story that shows how the perfect alignment between story and positive personality traits - loyalty, tenacity, honesty, imagination - creates an irresistible confidence in the mind of a buyer, an existing customer or a leader looking to promote talent within her organization.
Give Mike an hour and he will give you the tools to unearth, polish and present the one thing that sets you apart…your unique, powerful business story.
